So what exactly do I do?

To put it simply, I bridge the gap between creative and growth. I turn brands and ideas into stories people feel and follow, then turn those stories into launches, campaigns, and real audience growth.

For over 15 years, I have built and led the whole creative process across film, social, broadcast, and AI-driven production, and everything in between.

My work isn't just made to be seen. It's crafted to connect and scale:

A product launch that was fully crowdfunded in under three minutes
Social content that hit over 18 million views
Documentaries that were acclaimed by international film festivals
Advertising campaigns across MENA and GCC for global brands including Coca-Cola, Doritos, Gaviscon, and Crest.
Endorsements and collaborations with artists like The Edge (U2) and Tina Guo (Hans Zimmer).

From the first idea to the final frame to the strategy that scales it, I lead the whole journey. Building the teams and the systems behind great content. It ships faster, costs less, and never loses its soul.

If you've got a story worth telling, I'll make people stop, watch, and remember it.

WORKING PRINCIPLES

I have done every role in the pipeline, so I am never above jumping into the edit, the shoot, or the graphics to get it right.
Before budgets or cameras, I find the story. If it does not make someone feel something, it does not ship.
I set up the workflows and teams that let great work happen faster and cheaper, again and again, not just once.

Every problem has a solution. I work and live by an important principle: “If you can’t find a way, make one.”
I’m in constant learning mode, always looking at new trends and tools to expand my skills and knowledge.
It’s always the passionate that spend extra hours and go above and beyond.

Adobe Premiere

• Adobe Photoshop

• Adobe After Effects

• Adobe Audition

• Adobe Lightroom

• Final Cut

• Avid Media Composer

• DaVinci

• Seedance

• Higgsfield

• CapCut

• Digital Asset Management

• Asana

• Jira

• WordPress

• WooCommerce

• Affiliate WP

• Amazon Seller Central

• Meta Business Suite

• GA4

• G-Suite

• Zendesk

• Freshdesk

• Freshworks

• Freddy AI

• Mailchimp

• Brevo

• Hootsuite

• Buffer

• Loomly

• Ubersuggest

• Brand24

• Awario

• Zapier

• MS Office

• Adobe Premiere • Adobe Photoshop • Adobe After Effects • Adobe Audition • Adobe Lightroom • Final Cut • Avid Media Composer • DaVinci • Seedance • Higgsfield • CapCut • Digital Asset Management • Asana • Jira • WordPress • WooCommerce • Affiliate WP • Amazon Seller Central • Meta Business Suite • GA4 • G-Suite • Zendesk • Freshdesk • Freshworks • Freddy AI • Mailchimp • Brevo • Hootsuite • Buffer • Loomly • Ubersuggest • Brand24 • Awario • Zapier • MS Office •

BEYOND THE WORK

For me, it all started behind the camera in my early teens, telling stories about people, including a documentary on resilience that meant more to me than any campaign.

Along the way, I spent 25 years in Scouts, mentoring and training young groups of leaders, and I volunteered as a Red Cross paramedic. Those years shaped how I lead: with responsibility, patience, and a belief that the best leader always leads by example.

After 15 years in media and production, what still keeps me in this craft is simple. I love creating moments that make someone stop, watch, and feel something real.